The goal is to remain lowkey & protect your energy. We must learn how to be aware of the energy we allow in before it stunts our growth. Growing spiritually is what this brand is all about. Getting your money, spreading your energy, & taken care of your family. This brand all started from the need to teach everyone how to keep there energy protected from the outsiders which is why staying lowkey is important. Dayquon & Khy created this brand while being in the Army stationed at Fort Bragg, NC as a means to be FREE AGAIN !